WASHINGTON — For decades, people have been buying outdoor coats from big box stores, but not for every occasion.
But the same can’t be said for Eastwood Powder Coatings, which is making its first big splash with the debut of its winter coats.
The company is unveiling its first outdoor coat on Thursday, dubbed the Wow Dream Coat.
Its lightweight, comfortable design is inspired by the dream of an outdoor lover, according to Eastwood’s marketing director, Kristina Zegler.
It features a waterproof, air-drying nylon shell with a cotton wool exterior and polyester lining.
Each coat comes in a variety of colors, from dark gray to black, and a variety pack of accessories.
In addition to the Wow-Dream Coat, Eastwood is also launching a series of outdoor jackets and jackets with various colors.
“We wanted to really create a brand that was uniquely Eastwood,” Zeglers said.
Eastwood is positioning the Wow coat as an upgrade from its other outdoor coat options, such as the Eastwood Dazzle and the Eastwing.
It’s priced at $100 for a pair of coats.