In an interview with Polygon’s Nick Poulin, former Apple executive Marc Benioff told a story about how he and other early Apple employees pitched the company to investors in 2005.
The Apple story goes like this: “You guys were just looking for a way to get some quick cash and some quick access to the markets and you wanted to do that with Apple.
And we’re a lot like any other company in that you can do this with a few billion dollars, you can build your own hardware and build a few companies, you could get access to a lot of new markets.
You could get a lot more money than we could at that point.”
The story is interesting, and the story has been repeated over and over by Apple’s investors and analysts over the years, but there’s a lot we don’t know about it.
Beniof told Poulins that the idea for the company was a combination of a traditional semiconductor company and a start-up that had the “vision to create something truly innovative, and a big market for that.”
He told Pounlins that he thought Apple was in a “good place,” that it was doing well enough to “build a good future.”
But then Beniofdos, his vision became “the worst nightmare” and Apple’s future was bleak.
“We were doing a lot worse than what I was seeing from the rest of the industry,” he told POULIN.
“I thought Apple would go down and be a little bit worse off than we were.”
The problem was that Apple was already “a very large company,” Beniofen said.
“If we didn’t do something in the first place, we’re not going to be around.
It was an extremely high cost to get started, to get our first product off the ground, to start the company.”
He continued: “We didn’t really have a way of really doing it in the early days.
We didn’t have a plan for it.
We had to just get the ball rolling.”
Poulin asked Beniofefs response: “I think that was the wrong question.
I think that is a very good question.””
I mean, it was a huge mistake to do it,” he said.
Benioff also talked about the time he met a man named Steve Jobs, who was a “really big, ambitious, bold, visionary person” who was “trying to get this to happen.”
The two discussed what a tech company could look like, and Beniofs thought he’d like to build an app.
But Jobs said that they would need a team of like-minded people.
“So I had to go to Steve Jobs,” Benitof said.
But it was clear that Jobs was still working on something, and he suggested to Benioffen that he should ask Jobs to start a company to develop it.
But then Jobs told him to stop.
Benionos vision of a company that would build a new, more efficient technology company was “completely different from what I thought,” he recalled.
“And I was like, ‘I don’t want to do this.
I don’t think it’s going to work out.'”
Benioffe told Poulson that Jobs told them, “The only way you can get this thing going is to get Steve Jobs to do a deal.
You have to get a company in the market.
It has to work for you.
You can’t just go out there and start your own company and build it.”
Beniof then said that Jobs offered to take a $1 million loan from the Bill & Melinda Gates Foundation, but Jobs told Benioffe he wouldn’t get a loan from Gates.
BenIOff told Proulons that the Gates Foundation had never been to an Apple event, and they were “probably” not in touch with Jobs.
“It just seemed to me that Steve Jobs had been really ambitious and he wanted to get something to happen,” he added.
The next year, Apple had a very big financial problem.
Jobs said he would leave the company.
Poulosons story went viral, and then Jobs died in 2005, leaving Benio ff and his wife, Tiana, with a $50 million severance package from the company, the bulk of which was paid out in 2001.
Benjamin said he was very much “in shock” at what happened.
“There were a lot different things going on at the time,” he explained.
“When I went to sleep one night, I woke up and the phone was ringing.
I was just in shock.
I just had no idea what had happened.”
Benjamin was devastated by the loss of his wife and their three children, and said that the loss made him realize how “untrustworthy” Apple was.
“To think that we’re being attacked like this.
It just kind of threw me off.
It kind of made me